Privacy Policy

10by10.studio respects your privacy. This Policy explains what we collect, how we use it, and your choices. This website facilitates bookings for our nail technicians.

Information We Collect

• Contact Data: name, phone number, address you optionally provide.
• Booking Details: service type (e.g., manicure, pedicure, gel), preferences, preferred timing.
• Technical Data: IP address, device/browser info, pages viewed, advertising interaction identifiers, and similar logs.
• Communications: call and SMS metadata related to scheduling, updates, and call attribution.

How We Use Information

• To process your booking and connect you with the Technician.
• To contact you with service‑related calls or text messages (scheduling, arrival, updates). Message and data rates may apply. Reply STOP to opt out.
• To maintain site functionality, prevent fraud/abuse, and improve the service.
• To measure whether a Google Ads interaction resulted in a phone call and confirmed booking.
• To comply with law, legal process, or enforce our Terms.

Sharing of Information

• Technician: we share necessary booking details so the Technician can contact you and perform the service.
• Service Providers: vendors that help us operate the site (hosting, messaging, analytics). They must use data only to perform services for us.
• Legal/Compliance: if required by law or to protect rights, safety, or property.

Advertising Measurement

When Google Ads call reporting is active, Google may display a Google forwarding number after an eligible advertising interaction. If a call results in a confirmed booking, we may provide Google Ads with limited measurement data, including the caller's phone number, call start time, booking confirmation time, and conversion value and currency. Google uses this information to determine whether an advertisement led to the booking. This measurement does not enroll you in marketing text messages, and we do not use or disclose text messaging opt-in data or consent for this purpose. For more information, see the Google Privacy Policy.

SMS Clause

We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with service providers acting on our behalf to support delivery of SMS (for example, customer support). All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Sale/Sharing of Personal Information

We do not sell your personal information. We disclose limited information to Google for the advertising measurement described above. Depending on applicable law, some advertising measurement activity may be considered “sharing.” This disclosure does not include text messaging originator opt-in data or consent. You may contact us using the details below to exercise applicable privacy rights.

Data Retention

• Contact & booking data: up to 24 months after your last interaction, unless we need it longer for legal reasons.
• Logs/analytics: up to 12 months.

Your Choices

• Opt out of texts at any time by replying STOP. For calls, ask us to update your preferences.
• You may request access or deletion of your data using the contact details below.

California Privacy Rights

• Right to know/access, delete, and correct certain personal information.
• Right to non‑discrimination for exercising your rights.
• How to submit: email or call us using the contacts below. We may need to verify your request.

Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure.

Children

This site is not directed to children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Policy. The “Last updated” date will reflect the latest version.

Contact Us

• Email: team@10by10.studio
• Phone: (844) 300-2555
• Mailing Address: 5504 Sawtelle Blvd, Culver City, CA 90230

This template is provided for convenience only and is not legal advice. Consult your attorney to tailor it to your business.